Amie Bolton is currently the Director of Public Relations for Clockwork Marketing Services where she leads the public relations division of the company and helps clients develop and implement initiatives to achieve positive results including brand awareness, enhanced visibility and increased business. Prior to joining Clockwork Marketing, Amie worked as a research analyst for MECLABS where she optimized websites and interactive marketing plans for Fortune 100 and 500 clients. She has also held the role of senior director of communications for PARC Management where she was responsible for internal and external communications, social media marketing and overall brand management. She holds an MBA ('09) in Marketing and Accounting and BBA ('03) in International Business, Marketing and Spanish from the University of Georgia.
Heather Senterfitt
President-Elect
Heather heads First Coast Focus which offers management and marketing services to small business owners helping them optimize their processes, products, and services. Prior to this, she served as a consultant for several locally based businesses and was the Research Coordinator for the Florida Institute of Education at the University of North Florida. She holds a Master’s Degree in Management from Webster University and a Bachelor’s Degree in Business Administration from Jacksonville University.
Chris Boivin
Immediate Past President
Chris Boivin is the Vice President of Communications and Business Development at the State Employees Credit Union, responsible for the non-profit organization’s communications and marketing strategy and the growth of the credit union’s membership. Chris has 18 years of communications, marketing and information technology experience. He has served in leadership roles in North America’s largest consumer packaged goods brokerage (Acosta Sales & Marketing), in a major health insurance company (Blue Cross and Blue Shield of Florida) and at a global research firm (Nielsen). Chris is also a founder of this chapter. Chris holds MBAs in Marketing, Finance and MIS from the University of South Florida and a BA in Communications from the State University of New York. He lives in Jacksonville with his wife, Nicole, and too many animals to name here.
Edith Armenti
Chapter Secretary
Edith is a Customer Service Trainer at Medtronic, and has held several client service and sales roles in the medical device industry. She has a degree from the College of St. Benedict and an MBA in Marketing from the University of Phoenix.
Stephanie Burt
Vice President of Membership
Stephanie Burt is the eMarketing Manager for VyStar Credit Union in Jacksonville, Florida. Stephanie’s focus is establishing and maintaining a presence online through various social platforms and websites. Previously, Stephanie was a Social Media Manager at The Dalton Agency. She is an avid Twitter user, die-hard Jaguars fan and also has a passion for designing event invitations. Stephanie has a Bachelor’s of Fine Arts degree in Graphic Design from The University of North Florida.
Madalyn Carlisle
Vice President of Marketing
Madalyn is a Project Manager at St. John & Partners, a Jacksonville Advertising and Public Relations agency. Her love for brands, their power to influence behavior, and a natural curiosity make her a perfect fit in the advertising/marketing world. Madalyn brings both big and small agency experience to the JAMA Board, having worked on clients such as Kodak, British Airways, Lenovo and IBM. But life is too short be all about work—Madalyn loves travel, fitness, red wine, cooking, her family, cigars and being with friends on the beach. She graduated from North Carolina State University with a B.S. in Communications-Public Relations and double-minored in International Studies and Journalism.
Vickie Elabu
Vice President of Communications
Vickie Elabu has been employed with Acosta Sales & Marketing for more than 2 years as a Category Reporting Specialist. Acosta holds the title of the leading full-service sales and marketing company, in North America. Vickie’s position specializes in managing syndicated data, primarily from IRI and Nielsen Company, by use of Acosta’s Infolync and Datasync presentation software packages. She is also responsible for managing a number of reports and analyses for our top CPG (Consumer Packaged Goods) clients, as well as business managers, in support with marketing services. Vickie holds a Bachelor of Science in Communications (focus in Public Relations), from the University of North Florida.
Elizabeth Johnston
Vice President of Collegiate Relations
Elizabeth Johnston is the VP of Collegiate Relations for JAMA. She just recently graduated from the University of North Florida with a BA in Marketing. She co-founded the UNF Marketing Society. She founded the UNF American Marketing Association and has been President for two years.
James Long
Treasurer
Josh Pelham
Vice President of Research
Josh is the Community Coordinator at Acosta Sales and Marketing. In this role he manages several shopper community groups, while developing insights into the modern retail shopper through surveys, online focus groups, and bulletin boards. He also evaluates new research tools and methods for the Acosta Insights group, which include mobile research and social media integration. Josh also provides insights support on special projects and initiatives within the organization. Previously, Josh was a Marketing Associate and Research Analyst with Ulrich Research Services Inc. In this role, Josh communicated the value of market research insights through new and emerging media outlets. He has also managed the creation and innovation of many online research studies. Josh graduated from The University of North Florida with a BBA in Marketing.
Andre Rand
Vice President of Web & Interactive Media
Andre is a creative strategist, digital marketing specialist, classically-trained musician, and self-described theme park aficionado. As the Marketing Manager of R3Global, Andre leads the web, marketing, and graphics team. R3Global delivers marketing, e-commerce, production, and print solutions to midsize firms nationwide. Prior to joining R3Global, Andre was Regional Event Coordinator for Gen Art, a leading entertainment marketing firm. Andre has worked with several of the nation’s top brands including MonaVie, Acura, Blackberry, and Mercedes-Benz Fashion Week. Andre holds a Bachelor of Music in Music Business from the University of Miami.
Stacy Vargas
Vice President of Programming
Stacy is a New Media Coordinator in for the PGA TOUR, manages the email marketing creation, execution, and follow-up for the TOUR’s New Media department. She is also responsible for on-site data collection at tournament and the TOUR’s fan database. Stacy is also a member of the Social Media Club- Jacksonville Chapter and is a graduate of the University of North Florida with a Bachelor’s in Communications and Advertising.