Category: Highlights

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Cooking up social with John Claybrooks

John Claybrooks, CSX, Director, Brand, Digital Media & Marketing Communications, is no average speaker and his venue on Tuesday morning was no average setting. The cafeteria proved to offer a key metaphorical backdrop to Claybrook’s dominant piece of advice when it comes to social media – cook up something new, experiment with different flavors of Read More…

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Highlights from “Data Driven Brand Building” with Jaguars’ Steve Ziff

He was quick talking, enthusiastic, and very informative. Self-confessed left-brained Steve Ziff, VP of Jacksonville Jaguars Marketing and Digital Media, shared many of his insights with us last Tuesday morning. Here are a few highlights: 1. The marketing team supports the sales team. Everything they do is with the intention to generate leads. 2. It Read More…

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How Do We Market Jacksonville? A Recap

We had a great conversation last Thursday morning about how to best market Jacksonville. Half of the people in the room were from Jacksonville and the other half were not. We all had one thing in common: we all love our city but agreed that there is work to be done on how to best Read More…

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Making Golf Fun: A Morning with Skratch TV’s D.J Piehowski

  We were treated to a great presentation yesterday by PGA Golf Tour’s Skratch TV’s Director of Content D.J. Piehowski. First, off, D.J. told as that the PGA Golf tour has become a “social first organization”. There is no longer a separate department for social media. Every producer and department is in charge of social. Read More…

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Creating a Great Fan Experience: A Morning With Ken Babby

I was running late this morning. I showed up just as the networking and breakfast portion of our event was wrapping up; right before the program was to begin. I wasn’t in the room  a minute before I was greeted with a warm smile and firm handshake and realized I was being greeted by our Read More…

AlCosta

“How did we get to this place of disconnectedness”? asks Al Perkins of Costa Sunglasses

Yesterday morning, Al Perkinson, VP of Costa Sunglasses was our guest speaker. For those of us in attendance, we greatly enjoyed and benefited from his presentation: “Growing Your Brand Through Community Based Marketing”. If you were not able to attend, we don’t want you to be left out. Here are a few key highlights for Read More…

Highlights from the Power of Disruptive Marketing

For those of us who were fortunate enough to attend JAMA’s breakfast event yesterday at the MOSH, we were treated to a great talk from Southeastern Grocer’s CMO, Sharry Cramond. If you were not able to make it, here are some highlights of her  information packed presentation. We must learn how to cut through the Read More…

Public Relations Tips

Expand Your Network around the Nation with the AMA

Expand Your Network Around the Nation The AMA is a national organization with many chapters around the United States. If you’re an AMA member, make sure to take advantage of your membership by taking the time and initiative to reach out and establish new relationships with other AMA members. As an AMA member you have Read More…

JAMA MeetUp

JAMA is on MeetUp.com

JAMA is now on MeetUp.com. Meetup is the world’s largest network of local groups. meetup.com/Jacksonville-Chapter-American-Marketing-Association Read More…

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Brick by Brick

Brick by Brick – 2014 – 2015 Marketing Programming coordinated by the Jacksonville Chapter of the American Marketing Association. Read More…