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How Stein Mart is Pivoting Their Retail Marketing Strategy
June 22, 2017 @ 11:30 am - 1:00 pm
Join us and our guest Glori Katz, SVP of Marketing and Advertising at Stein Mart, to discuss how the company is pivoting their retail marketing strategy.
Headquartered in Jacksonville, Stein Mart is a national retailer offering the fashion merchandise, service and presentation of a better department or specialty store. The company also manages an e-commerce retail sales experience.
In an ever-changing retail marketing landscape, the complexities of managing both brick and mortar and ecommerce environments have caused the company to restrategize their overall marketing efforts.
- The current retail marketing landscape
- How customer research informs Stein Mart’s marketing
- Stein Mart’s future market strategy
About the Speaker:
Senior Vice President, Marketing and Advertising
Glori is Senior Vice President, Marketing and Advertising for Stein Mart. She is a results-oriented marketing leader with over 25 years of experience in retail marketing and advertising, both on the client and agency sides. She joined Stein Mart in 2008 and manages all marketing strategy, customer research and data, customer relationship marketing, advertising development and implementation for the $1.3 billion company. Prior to Stein Mart, Glori held various marketing positions at Sears Holdings including Brand Manager, Softlines with responsibility for the Softer Side of Sears advertising campaign. She began her career in advertising agency supervisory roles. She holds a Bachelor of Arts degree in Journalism from Michigan State University. After spending most of her life in Chicago (with a brief stint in New York City) she was thrilled to come to Jacksonville and thaw out. She loves Jacksonville and all it has to offer. She’s been involved in volunteer work with several organizations and recently graduated from the 2017 Leadership Jacksonville class.
Follow Stein Mart to shop the latest fashions for her, him and home:
Pinterest: Stein Mart
Level Office in Downtown Jacksonville
25 N. Market St Jacksonville, FL 32202
Recommended Parking: Yates Garage at 231 E Adams St