- This event has passed.
Panel Discussion: Learn the Ins and Outs of Digital Marketing with Local Experts
September 21, 2017 @ 11:30 am - 1:00 pm
Join us Thursday, September 21, for a panel session featuring speakers from top Jacksonville digital marketing agencies. Hear panelists discuss what it means to be a digital agency, the top benefits and challenges of digital marketing, how to manage client expectations and more.
Immediately following the panel discussion will be a live Q&A.
Ryan Hickey, Director of Digital Strategy, Station Four
As the Director of Digital Strategy, Ryan Hickey guides S4’s strategic approach to both internal and client work with a near-obsessive commitment to critical thinking and substantiation through methodical tracking and analysis. With a background that includes work in the fields of import/export, politics, and education, Ryan’s diverse range of experience includes conversion rate optimization, A/B split testing, search engine marketing for clients ranging from small business to enterprise organizations.
Tommy Hobin, Director of Digital Strategy, DiscoverTec
Tommy Hobin is the Director of Digital Strategy at DiscoverTec, a Jacksonville-based digital agency. After receiving his Master’s Degree in Internet Marketing in 2010, Tommy teamed up with DiscoverTec to build an Internet Marketing team to offer the complete range of online services including SEO, PPC, Email Marketing, Marketing Automation and Analytics to local and international clients.
Aliera Peterson, Chief Marketing Officer / Owner, Go Bright Marketing
Aliera Peterson is the Chief Marketing Officer and co-founder of Go Bright Marketing, an agency that specializes in digital marketing services including website/e-commerce development, social media and influencer marketing, search engine optimization, and content marketing. Aliera began her career in public relations, but transitioned quickly into the field of social media and online engagement, and has had the pleasure of working with clients in a variety of industries including travel and tourism, transportation, defense, legal services, government and retail/e-commerce. From nationally recognized brands to local small businesses, she and her team consistently deliver strategies, content, and concepts that convert. Aliera holds a B.A. in Creative Writing and an M.A. in Integrated Marketing from Florida State University.