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The Strategy Behind Rebranding the Jumbo Shrimp

May 24, 2017 @ 12:30 pm - 2:00 pm

$7.50 - $30
2160_New Banner_Suns_Shrimp_May_2017

Join us and our guest, Noel Blaha of the Jacksonville Jumbo Shrimp, to discuss what it takes to implement a major rebrand of one that is deeply entrenched in the history and tradition of an entire region. Jacksonville’s beloved Minor League Baseball team, the Jacksonville Suns, debuted its new team name, the Jumbo Shrimp, this season. Stated by the team’s owner as a “high-energy, impactful, bold move”, the rebrand is one that is embracing the heart of a city’s identity and heritage.

Learn About:

  • The strategy and planning behind a bold, highly impactful move
  • The positive and negative affects of a major rebrand
  • How to maintain the faith and support of your devoted fans/customers

About the Speaker:
Headshot of Noel Blaha

Noel Blaha
Jacksonville Jump Shrimp
Assistant General Manager

Noel works closely with the General Manager in overseeing the media relations, merchandise and promotions departments, while also playing an integral role in the corporate partnership department.

Noel joined the Jumbo Shrimp after working 10 seasons with the Charleston (S.C.) RiverDogs as director of marketing, promotions director, box office manager and media relations assistant. With the RiverDogs, Noel helped oversee the 2012 South Atlantic League Home Run Derby from the flight deck of the USS Yorktown – a promotion that won two Minor League Baseball Golden Bobbleheads. Noel also helped the RiverDogs win the 2013 Larry MacPhail Award for Minor League Baseball’s top promotional effort.

A native of Aberdeen, Scotland, Noel earned a bachelor’s degree from Cornell (Iowa) College and a master’s degree from Bowling Green (Ohio) State University. He has also worked with the Toledo (Ohio) Mud Hens (Triple-A International League), as well as in minor league soccer and hockey.

Noel, his wife Betsy, and their sons, Campbell and Andrew, now live in Jacksonville. Noel is an avid follower of the Bowling Green State University Falcons, Cleveland sports teams, Aberdeen Football Club and Southampton Football Club. In the community, Noel works with Junior Achievement and the Optimist Club.


May 24, 2017
12:30 pm - 2:00 pm
$7.50 - $30


AMA Jacksonville


Jessie Ball DuPont Center
40 East Adams Street
Jacksonville, FL 32202 United States
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