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May 2017
$7.50 - $30

The Strategy Behind Rebranding the Jumbo Shrimp

May 24 @ 12:30 pm - 2:00 pm
Jessie Ball DuPont Center, 40 East Adams Street
Jacksonville, FL 32202 United States
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Join us and our guest, Noel Blaha of the Jacksonville Jumbo Shrimp, to discuss what it takes to implement a major rebrand of one that is deeply entrenched in the history and tradition of an entire region. Jacksonville's beloved Minor League Baseball team, the Jacksonville Suns, debuted its new team name, the Jumbo Shrimp, this season. Stated by the team's owner as a "high-energy, impactful, bold move", the rebrand is one that is embracing the heart of a city's identity…

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