Growing the Brand
Last year Firehouse Subs became a national advertiser and with 940+ locations today, the brand is considered a national presence. However, they started with just one sub shop in Mandarin. What changes from being a regional player to a national presence? What changes in terms of what you communicate to the masses as well as how things work internally?
In this session learn:
- How messaging evolves as you grow
- What you should include in your message (e.g., choosing product to promote and considering regional preferences)
- How decision-making and implementation changes (from being like a sailboat to a cruise ship)
- How to make collaboration a priority
About the Speaker