We were treated to a great presentation yesterday by PGA Golf Tour’s Skratch TV’s Director of Content D.J. Piehowski. First, off, D.J. told as that the PGA Golf tour has become a “social first organization”. There is no longer a separate department for social media. Every producer and department is in charge of social. Read More…
As a way to express our appreciation to our sponsors and members, we are going to start featuring them here on our website (which we will then share on social media). Today we are happy to introduce our sponsor Advantage B2B, the publisher of Advantage Business Magazine. What does your business do or offer? We Read More…
How the PGA TOUR is Building a Younger Audience Golf is not traditionally considered a millennial destination. Hear how the PGA TOUR is changing that conversation by utilizing a platform agnostic distribution model and SkratchTV to successfully build a loyal community with a younger audience. D.J. Piehowski, Director of Content for PGA TOUR’s SkratchTV, will join Read More…
I was running late this morning. I showed up just as the networking and breakfast portion of our event was wrapping up; right before the program was to begin. I wasn’t in the room a minute before I was greeted with a warm smile and firm handshake and realized I was being greeted by our Read More…
Yesterday morning, Al Perkinson, VP of Costa Sunglasses was our guest speaker. For those of us in attendance, we greatly enjoyed and benefited from his presentation: “Growing Your Brand Through Community Based Marketing”. If you were not able to attend, we don’t want you to be left out. Here are a few key highlights for Read More…
How do you create a memorable fan experience? Ken Babby, Owner/CEO Jacksonville Suns will join us to discuss the best practices he has brought from his minor league baseball franchise, the Akron RubberDucks. The RubberDucks marketing and promotional work for the 2015 season landed them the Larry MacPhail Award for the most outstanding and creative Read More…
Power is knowledge applied. Visit WWW.JOINTHEAMA.COM to become a part of our marketing community today. Answers in action. Marketers have always turned to the AMA for the resources and information necessary to outperform — to put answers into action. Together we are achieving amazing things. We’ve built the essential community for marketers by inspiring curiosity, Read More…
For those of us who were fortunate enough to attend JAMA’s breakfast event yesterday at the MOSH, we were treated to a great talk from Southeastern Grocer’s CMO, Sharry Cramond. If you were not able to make it, here are some highlights of her information packed presentation. We must learn how to cut through the Read More…
Expand Your Network Around the Nation The AMA is a national organization with many chapters around the United States. If you’re an AMA member, make sure to take advantage of your membership by taking the time and initiative to reach out and establish new relationships with other AMA members. As an AMA member you have Read More…
You need to define, track, and report on your key marketing metrics. It is required that you consider all measurable aspects of your company and that you communicate your key metrics with your marketing team. The Key Marketing Metrics Dashboard template is one of many online tools and templates in the AMA.org‘s Online Toolbox available Read More…
