We had a great conversation last Thursday morning about how to best market Jacksonville. Half of the people in the room were from Jacksonville and the other half were not. We all had one thing in common: we all love our city but agreed that there is work to be done on how to best Read More…
Please join us for a panel discussion on marketing Jacksonville and how some of the most talented people in our industry are behind the effort: Katherine Hardwick, Director of Marketing, DVI Gabrielle Zurita, Sr. Director, Marketing, JAXUSA Katie Cox, VP Marketing, JAXSPORTS Sarah Gibson, Interactive Marketing Manager, Visit Jacksonville About the speakers: Katherine Read More…
Peter Gladstone, Vice President of Marketing for the Jacksonville Symphony, and Creative Director David Bonner joined us Wednesday morning. If you were not able to join us, here are a few highlights from this great presentation. When Peter Gladstone came to Jacksonville, he was assigned the task of re-branding our symphony. This was no small Read More…
Marketers have always turned to the AMA for the resources and information necessary to outperform — to put answers into action. Join AMA Jacksonville and be an empowered marketer. Read More…
It was 2015 and the Symphony was trying to find their voice, and looking to speak to their audience. It all started with a conversation about a new logo, and ended with a completely re-imagined way of looking at not just the Jacksonville Symphony, but symphonies in general. Join us and listen to Peter Gladstone Read More…
AMA and JOMM (Jacksonville Online Marketing Meetup) are collaborating to offer a social networking event at the beach! It’s time to get casual and have some fun! This annual networking event brings together marketing and creative professionals for a social mixer in a gorgeous setting. Ticket purchase includes drink ticket and door prizes. Read More…
Breakfast, networking, and marketing. Lauren Westin the Director of Global Digital Strategy for ACUVUE® brands will join us to discuss how she and her team built the global digital strategy for ACUVUE brands. Learn: Best practices for setting up a strong infrastructure Rolling out a global campaign across diverse markets Moving beyond analytics and audits to building Read More…
We were treated to a great presentation yesterday by PGA Golf Tour’s Skratch TV’s Director of Content D.J. Piehowski. First, off, D.J. told as that the PGA Golf tour has become a “social first organization”. There is no longer a separate department for social media. Every producer and department is in charge of social. Read More…
As a way to express our appreciation to our sponsors and members, we are going to start featuring them here on our website (which we will then share on social media). Today we are happy to introduce our sponsor Advantage B2B, the publisher of Advantage Business Magazine. What does your business do or offer? We Read More…
How the PGA TOUR is Building a Younger Audience Golf is not traditionally considered a millennial destination. Hear how the PGA TOUR is changing that conversation by utilizing a platform agnostic distribution model and SkratchTV to successfully build a loyal community with a younger audience. D.J. Piehowski, Director of Content for PGA TOUR’s SkratchTV, will join Read More…
