Category: Events

How the PGA TOUR is Building a Younger Audience

How the PGA TOUR is Building a Younger Audience Golf is not traditionally considered a millennial destination. Hear how the PGA TOUR is changing that conversation by utilizing a platform agnostic distribution model and SkratchTV to successfully build a loyal community with a younger audience. D.J. Piehowski, Director of Content for PGA TOUR’s SkratchTV, will join Read More…

June: Marketing Affordable Family Fun – Lessons From Jacksonville Suns’ CEO Ken Babby

How do you create a memorable fan experience? Ken Babby, Owner/CEO Jacksonville Suns will join us to discuss the best practices he has brought from his minor league baseball franchise, the Akron RubberDucks. The RubberDucks marketing and promotional work for the 2015 season landed them the Larry MacPhail Award for the most outstanding and creative Read More…

Southeastern Grocers

April: Marketing Breakfast with Southeastern Grocers’ CMO

The Power of Disruptive Marketing CMO of Southeastern Grocers, Sharry Cramond will join us to discuss marketing the Winn Dixie brand. 89% of all advertising is ignored. CMO of Southeastern Grocers describes their methods of cutting through the noise.   Speaker Bio Sharry Cramond is executive vice president of marketing and communications for Southeastern Grocers, Read More…

Firehouse Subs

March: Growing Up: From a Regional to National Brand

Growing the Brand Last year Firehouse Subs became a national advertiser and with 940+ locations today, the brand is considered a national presence.  However, they started with just one sub shop in Mandarin. What changes from being a regional player to a national presence? What changes in terms of what you communicate to the masses Read More…

Alphabet soup social 2015

2015 Alphabet Soup Social

The professional marketing social networking event of the year! This annual networking event brings together all the marketing, advertising and communications professional organizations for an ultra social mixer. This year marks the seventh annual event. Participating organization this year include: AAF (American Advertising Federation) AIGA (Professional Association for Design) FPRA (Florida Public Relations Association) IABC Read More…