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Advanced Audience Discovery – Finding valuable audiences by excavating your data
September 25 @ 7:30 am – 9:00 am
September “Food for Thought” Breakfast Advanced Audience Discovery – Finding valuable audiences by excavating your data September 25, 2019 7:30AM – 9:00AM MOSH Description: Join us Wednesday, September 25th at 7:30 am to learn more about using your first party data the best ways you can. As we head into a new era for customer data – first party data (1PD) is more important than ever. This is the information collected directly from your audience and customers and includes data from behaviors demonstrated on your website or app, subscription data, social data and data you have in your CRM. This data is a brand’s bread and butter and identifies those most interested in what your brand offers. Despite the extraordinary importance in this data, most firms don’t have the infrastructure in place to capitalize on it. Join us for a lively discussion on why 1PD is essential and how data management platforms can help harness these valuable leads. <<Get Tickets Here>> About the Speaker: Noor Naseer, Senior Director, Media Innovations + Technology – Centro Noor nationally leads innovative strategy development at Centro. She helps clients strategize smarter digital plans with consideration for emerging ad formats, devices, data types, platforms, tech integrations and partnerships available across the digital media landscape. Prior to joining Centro, Noor was responsible for planning and digital activation at Starcom MediaVest Group for consumer and B2B tech brand, BlackBerry, and global CPG brand, Procter & Gamble. She is a graduate of Northwestern University with an M.S. in Integrated Marketing. <<Get Tickets Here>>