Using Your Brand Value to Elevate B2B Marketing
October 30 @ 11:30 am - 1:00 pm
October “Food for Thought” Luncheon at MOSH
Company: Kimberly-Clark Professional
With household brand names including Kleenex®, Cottonelle® and Scott® towels, Kimberly-Clark knows consumer marketing. Join us at our October “Food for Thought” lunch to learn how Kimberly-Clark Professional is also mastering the B2B marketing space by leveraging their consumer outreach within B2B strategies while creating unique and creative campaigns that solve for the business needs of offices, hotels, schools and more.
About the Speakers:
Kelly Kolb, Business Development Leader, Kimberly-Clark Professional
Kelly is a Business Development Leader based in Roswell, GA, where she leads growth of a multimillion dollar business focused on creating exceptional workplaces for business customers in the United States.
In her previous role as Sr. Global Brand Manager, Kelly led an $800 Million dollar global business underpinned by the WypAll® and Kimtech® Brands, with responsibility for strategy and innovation. Kelly joined Kimberly-Clark in 2008, as a Business Development Manager and has served in roles leading Sales Capability Development and managing our Welding Category and Jackson Safety® Brand for KCP’s global business.
Kelly was born in Farmington, NM, and received a Bachelor’s degree with Honors in Biological Sciences and a Master’s degree with Honors in Occupational Health & Safety from Wayne State University, Detroit, MI. She has completed Post Graduate studies in Occupational Health from Georgia Institute of Technology, Atlanta, GA, and maintains authorized trainer status with OSHA. She lives in Canton, GA with her husband, Bryan, and teenage children Trevor and Brennen. Kelly enjoys travel—exploring the diverse cultures of the world, skiing, and watching her boys play football.
Leslie Carter, Sr. Customer Marketing Manager, Kimberly-Clark Professional
Leslie is a Sr. Customer Marketing Manager based in Roswell, GA, where she develops and creates marketing initiatives to drive growth in the office products channel for customers who are focused on creating exceptional workplaces for business customers in the United States.
In her previous role as Sr. Brand Manager North America for the Health & Wellness Business, Leslie led a $500 million dollar hand towel business anchored by the Scott® and Kleenex® Brands, with P&L accountability for top and bottom line growth along with responsibility for strategy development and general category management. Leslie joined Kimberly-Clark in 1998 supporting the Global Nonwovens business as a process engineer developing a process to support our Huggies® Pull-Ups® brand. Since then, she has served in variety of cross functional roles including research and engineering, pricing, finance and marketing.
Leslie was born in Huntsville, AL, and received a Bachelor of Science degree in Chemistry from Spelman College and a Bachelor of Chemical Engineering degree from Georgia Institute of Technology, both in Atlanta, GA. She lives in Mableton, GA with her husband, Brian, and 8-year-old daughter Brooke. She enjoys gardening, teaching kids at her church and spending time at the beach with her family.