How Do We Market Jacksonville? A Recap

We had a great conversation last Thursday morning about how to best market Jacksonville. Half of the people in the room were from Jacksonville and the other half were not. We all had one thing in common: we all love our city but agreed that there is work to be done on how to best market and promote Jacksonville.

The question we posed was this: What is Jacksonville’s identity?

This was a challenge. The consensus seemed to be that we need to come together as a community and ask ourselves what are we passionate about?

The good news is that Ā Jacksonville has a neutral identity (which is easier to fix than if we were dealing with a negative one).


We all agreed that our city has so much going for it. Our guest panel was asked: What do you love most about Jacksonville?


A few answers were:

“Jacksonville is the biggest small city. We really have the best of both worlds”

“Friendly people”

“Can do attitude”

“We have the city, the river, and the beaches… it is so beautiful. People just need to get out and explore it”.

Visit has all kinds of ideas on things to do in Jacksonville.



An interesting fact that came out is that Jacksonville gets over 20.4 million visitors in one year (16,000 visitors a day) which is double the number of St. Augustine. Our city is also mentioned on many “top ten” or “top 25” lists.

We concluded that as residents, it is all of our jobs to be positive about our city and to celebrate and promote it.

This was such a great panel and conversation we just may do a round two next year. We would like to thank our panel guests:

Gabrielle Zurita, Katherine Hardwick, Katie Cox, Sarah Gibson and our star moderator, board member Chris Kennelly.

Thank you also to everyone from the Jacksonville business community who attended. Without you and your support, we would not be here. Please let us know how you are enjoying our events. We are always open to your feedback.

Finally, we would like to invite you to join us. The Fall membership drive is coming to an end soon.


It’s a great time to join the American Marketing Association! From now until November 4th and get $30.00 off your member fee. Use promo code FALL16 at checkout. Join today!