Marketing ROI

Marketing ROI

Bill Prescott

Event Details

The Dallas Cowboys have not been to the Super Bowl in 16 years, but lead the NFL with a $2.1 billion valuation. In fact, this is the seventh consecutive year that the Cowboys, who recently signed a $500 million, 25-year naming rights deal with AT&T, is the most valuable NFL team. 

“So, your business is nothing like an NFL franchise?” asks Prescott.  “Well, I suggest otherwise.”   What NFL teams have in common is solid business practices with high-level financial management so that at any given time, there is a real-time picture of the financial landscape – and future prospects – of the organization.  Moreover, franchise management is fully-engaged, making the most of market position and maximizing opportunities when possible.

Learn more about the the key factors Prescott feels will make your company look as sophisticated as today’s NFL franchises:

  • Cash Flow
  • Key Metrics 
  • Margins
  • Customer Experience 
  • Business Processes


About Our Keynote Speaker

Bill Prescott
Heritage Capital Group

Bill Prescott is a principal with Heritage Capital Group. Prior to joining Heritage, Bill was the Chief Financial Officer and Senior Vice President of Stadium Operations for the Jacksonville Jaguars NFL franchise, and provided financial and operational leadership to the executive team since its inception in 1993.  He was responsible for managing all aspects of the financial operations of the Jaguars and EverBank Field venue management.   

Most recently, Bill led the negotiation and due diligence for the sale of the Jacksonville Jaguars to its new owner, Mr. Shad Kahn in 2012.  As part of the change in ownership he initiated a rebranding of the Jaguars for the 2012 season, and secured the Jaguars participation in the International Game Series for four years starting with the 2012 season.

Bill enjoys serving his community and is a strong advocate for the revitalization of downtown Jacksonville.  He holds a position on the advisory board of Jax2025 and One Spark, Inc.  He is the chair of Visit Jacksonville, treasurer and executive board member of Downtown Vision, Inc., and a founding member of the Jacksonville Downtown Marketing Collaborative. 

Bill has a Bachelor of Business Administration in Accounting and a Master of Science in Taxation from Pace University.