About the Program:
This keynote will feature lessons from the third book in the goldfish trilogy, What’s Your Golden Goldfish. It will cover the ingredients of creating signature added value and the different ways to leverage referrals from your best customers. The program will examine the key drivers of loyalty taken from the Golden Goldfish Project.
FEATURED VIDEO of Key Note Speaker: Rethinking Business With The Power of G.L.U.E. | Stan Phelps | TEDxDouglasville
July 23rd’s Program Key Takeaways:
- Attendees will learn that all customers are not created equal.
- Eighty percent of referrals come from 20% of customers.
- They’ll learn how to cultivate these “vital few” in order to maximize loyalty, retention and word of mouth.
- They will be equipped with both concepts and relevant examples, enabling them to apply the principles to generate referrals from current and future clients.
About Key Note Speaker Stan Phelps:
Stan Phelps is the founder and Chief Measurement Officer of 9 INCH marketing, a North Carolina based consultancy that works with senior leaders to win customers that are four times as valuable as ordinary customers. Building programs designed to win the hearts of employees and customers. Phelps has more than 20 years of marketing leadership experience with brands such as adidas and PGA Worldwide Golf Exhibitions. He has a Certificate in Achieving Breakthrough Service from Harvard Business School and a JD/MBA from Villanova University.