Marketing with the Jacksonville Jaguars

Jacksonville Jaguars

Why You Should Attend:

Hussain NaqiProfessional football has been the most prized and valuable American sport for the past 30 years. The National Football League and our hometown Jacksonville Jaguars continue to grow significantly and compete against broader sports and entertainment options.

In this rapidly changing environment, the importance of understanding the needs of fans continues to increase. Innovative fan research techniques have resulted in tangible activation of consumer insights through game day experiences, sponsorship activation, and brand enhancements.

But what combination of sports marketing elements are delivering the greatest value and generating the greatest returns? And what’s the next generation of marketing platforms that marketing leaders are exploring to influence consumers’ buying decisions?

Attend JAMA’s breakfast meeting on Thursday, March 27th to gain sports marketing and fan engagement insights from Hussain Naqi, Senior Vice President of Fan Engagement. Purchase your tickets today because this event is expected to sell out!

About Our Keynote Speaker:

Hussain Naqi
Senior Vice President, Fan Engagement
Jacksonville Jaguars

Hussain Naqi was named Senior Vice President, Fan Engagement on February 11, 2013. In this new role, he is responsible for the Jaguars’ marketing and branding efforts, including consumer research, television and radio rights strategy, advertising, brand management, and oversight of the new logo and branding rollout. With the Jaguars committing to play one home game in each of the next four years at Wembley Stadium in London, Naqi has also been tasked with overseeing the Jaguars’ fan development and marketing efforts in the UK.

These new responsibilities are in addition to his existing responsibilities which encompass overseeing the Jaguars’ game day experience, including the game day lines of business, game presentation, fan engagement activities, guest services and security.

Naqi arrived in Jacksonville following four years with the New Meadowlands Stadium Company in East Rutherford, N.J., where he served as Vice President of Business Planning and General Counsel at MetLife Stadium, the home of the New York Jets and New York Giants.

Naqi began his career in the sports industry in 1997 with the law firm of Covington and Burling in Washington, D.C., which led to a four-year stint with the National Football League, working in the league’s Management Council. After leaving the NFL in 2002, Naqi was named Assistant Director of Enforcement for the NCAA.

Naqi attended Cornell University, earning his bachelor’s degree in Industrial and Labor Relations in 1997. In 2003, he returned to school to complete a joint Juris Doctor and Masters of Business Administration degree at Northwestern University. While at Northwestern’s Kellogg School of Management, he developed a continuing education program for current and former NFL players to equip them with basic business skills during and after their playing careers. Upon graduation, Naqi joined the Executive Development Program with Major League Baseball and the New York Mets, serving two years in that capacity.

He is a member of the New York State Bar.