Retention vs. Acquisition

Stan Phelps

Little Things Make The Biggest Difference

Are you ready to stand out in a sea of sameness?

Join us as we welcome Stan Phelps, JD/MBA is the founder of 9 INCH marketing. A consultancy that helps clients win customers that are four times as valuable as those acquired through traditional marketing. This presentation features lessons from the Amazon best seller, “What’s Your Purple Goldfish.” It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of follow up and how to handle mistakes.

Why You Should Attend:

Learn customer-centric marketing lessons from leading brands such as Apple, Disney, Southwest and Zappos. Attendees will learn about differentiation through added value through the Goldfish Rule. You’ll understand the importance of customer experience and its impact on satisfaction, retention and word of mouth. You will be equipped with both concepts and relevant examples, enabling you to readily apply the principles.

About Our Keynote Speaker

Stan Phelps, JD/MBA is the founder of 9 INCH marketing. A consultancy that helps clients win customers that are four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren’t scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy through ongoing added value. Helping brands get closer to the hearts of their customers and employees. He’s the author of

Stan lives in Cary, NC with his wife Jennifer and two boys Thomas and James. Speaking Demo – Stan Phelps from Stan Phelps on Vimeo.